Our senior team of strategic communicators and copywriters will enhance your brand, clarifying and amplifying your one-of-a-kind value. Investing in strategic communications supports sales and positions your brand for greater recognition, resilience and ROI.

What we deliver

Over the decades, we’ve solved hundreds of communications problems, opening eyes to emerging possibilities and shifting the course of our clients’ futures.

With our strategic approach to communications, we help you:

  • Craft compelling,
    newsworthy stories
  • Lead with differentiators
    to inspire action
  • Get traction and
    attention from
    audiences and
  • Maximize visibility
    and sales
  • Build brand trust and
  • Attract new audiences
    and identify

Our strategic communications services

At g[squared], we understand the intersections of economic, societal, cultural and political conditions and how they impact Albertan and Canadian businesses, nonprofits and consumers.

Our strategic communications services include:

  • Internal and external communications strategies
  • Brand story and key messages
  • Public relations, media relations and media training
  • Crisis communications
  • Stakeholder and government relations
  • Internal surveys and research
  • Thought leadership/content creation
  • Copywriting
  • Event strategy and management

Case studies

Check out a few projects that demonstrate our strategic communications services, spanning the foundational development of communications strategies, public relations plans, brand stories and more through to marketing strategy and execution.