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In business as in life, it helps to plan ahead for the important things.
Want to introduce a new product or service, increase your market share, expand to a new market or evolve your brand? It all starts with a solid marketing strategy.
An effective marketing strategy takes your business goals and maps out the best way to reach them.
Over more than two decades, our team has provided world-class marketing services to local, national and international clients in the private and public sectors. We have built our reputation by developing and implementing marketing strategies that get results, including:
- Building brand awareness
- Providing consistent brand experiences
- Attracting new clients
- Retaining existing clients and engaging them further
- Increasing sales
- Growing market share
- Improving customer loyalty
A purposeful, customized marketing strategy outlines your budget and timelines and describes how you’ll reach your target customers—for example, print and outdoor advertising, social media and experiential marketing. It will also give you insight into your business, brand, industry, market position, target audiences, competitors, sales and marketing assets.
In a marketing landscape with almost limitless options, you can rely on g[squared] to provide the roadmap that keeps you on track.
We don’t believe in one-size-fits-all solutions. We believe that your marketing strategy should reflect your unique brand and make the most of your competitive advantages. Click on the icons below to learn more about our typical process.
Our committed team of marketing strategists, designers, writers and digital specialists gets to know your business or organization before delivering the expert services you require. We listen closely to you, the client, to determine your needs and develop strategies that help you cut through the noise and talk to your target audience.
This process might include:
- Discovery sessions
- Market research
- Competitor analysis
- Client surveys, interviews or focus groups
- Internal surveys, interviews or focus groups
Depending on your brand, business goals, industry, timelines and other variables, g[squared] provides a marketing strategy that encompasses all or a combination of the following key elements:
- Key message development
- Branding and creative strategy
- Digital marketing strategy
- Website development
- Social media strategy
- Advertising strategy
- Public relations planning
- Media relations strategy
- Fundraising strategy
- Stakeholder communications
- Community engagement
- Recruitment marketing strategy
- Employee engagement and retention strategies
With purposeful and goal-driven strategies in place, the g[squared] team will help you put your plans into action—this could include developing digital and traditional advertising, writing and designing marketing materials, optimizing content on your website to increase your online traffic, and more.
We’re proud of the work we do at g[squared]. Every member of our team is committed to continually refining processes and redefining what’s possible to deliver the best results for our clients. We never settle for ‘good enough’, and the proof is in our work.
Check out some of our projects. We think you’ll like what you see.