Are you making the most of your company or organization’s digital presence and the many digital marketing tools in use today? With the average adult spending more than four hours a day on the Internet, and social media usage growing every year, the best way to reach your target audience is often through digital advertising. Our team helps you do it the right away.
Based on your business goals and target audience, g[squared]™ will develop a comprehensive marketing strategy that may include an advertising campaign using traditional media, digital media or a combination of both.
Some popular digital advertising platforms we can put to work for your business or organization include:
- Google AdWords – g[squared]™ is a proud Google Partner with the expertise to set up and run successful search and display advertising campaigns for any client, whether it’s a B2B or B2C company, government or non-profit organization.
- Social Media – Facebook, Instagram, Twitter, LinkedIn and others all present opportunities for digital advertising. We can help you determine which platforms will yield the best results for your business or organization’s social advertising.
- YouTube – YouTube is the second largest search engine in the world and presents a huge opportunity for your business or organization to be found online. Using this platform we can leverage your videos using Google’s best strategies.
Our digital advertising team captures the necessary intel to get to know your business or organization better, develops a strategy tailored to your goals, and then deploys and optimizes your digital advertising campaign. Click on the icons below to learn more about our process.
Our research phase may include a discovery session in which we ask you questions to learn about your business/organization, business goals, target audience and more. Using the information you provide, we take a deeper look into a variety of factors that will allow us to build a solid strategy.
Informed by our research, we use our experience and expertise to create an advertising strategy tailored to your business or organization’s specific goals.
Our digital team builds your accounts through Google Adwords, Facebook or other digital platforms and makes sure that they are optimized to deliver results. If creative is required for the chosen platform, g[squared]™ will develop it. From there the specific keywords, ad copy and other campaign settings are completed. We ensure that your ads are likely to be clicked on and likely to convert visitors into leads and customers.
Digital advertising moves fast and needs to be optimized to yield results. As part of our service offering, we track all campaigns on an ongoing basis and assess the data to provide recommendations that will get you closer to reaching your business goals.
g[squared]™ offers different forms of monthly reporting and believes that all data should be accompanied with insights that only a person with experience and expertise can provide.