Beyond a logo, your brand is the sum of every interaction audiences have with your business. We’re here to make sure each touchpoint shares your authentic value, reinforces a consistent experience, and builds a lasting brand and business-customer relationship.

What we deliver

Your brand is the anchor and essence of your organization. It’s the feeling your brand inspires, the perceptions it shapes, and the actions it compels audiences to take. More than one element, it’s the combination of your logo, website, social media graphics, signage, letterhead, marketing materials and everything in between. At g[squared], we’ll make sure all these pieces fit together in a strategic, impactful, and cohesive way—to accurately capture your identity and confidently guide audiences to become your loyal brand ambassadors.

Applying our passion for branding and decades of expertise, we’ll work to:

  • Increase your brand awareness
  • Captivate your target audiences
  • Build lasting relationships
  • Inspire credibility and trust
  • Reinforce your vision and values
  • Share your competitive benefits
  • Establish clarity and boost buy-in within your organization
  • Create a clear and consistent customer experience

Branding services

Here, we dive deep into our branding projects. We get to know the ins and outs of your business or organization—your story, values, heritage, and culture. We ask the important questions to understand your unique benefits and gauge how your others – including current and prospective staff, clients, and stakeholders – perceive your brand—all to find out what makes you tick. Our goal is to connect the dots between who you are, where you want to go, and how we can help you reach (and exceed) your goals.

Depending on your needs, timeline, budget, and overall objectives, your custom brand strategy package may include:

  • Naming
  • Logo design
  • Tagline
  • Brand identity, including typography and brand standards
  • Brand story and messaging
  • Marketing and sales materials
  • Marketing campaigns
  • Brand launch
  • Brand management

Our portfolio

We’re proud of the work we do at g[squared]. Every member of our team is committed to continually refining processes and redefining what’s possible to deliver the best results for our clients. We never settle for ‘good enough’, and the proof is in our work.

Check out some of our projects. We think you’ll like what you see.