Beyond a logo, your brand is the sum of every interaction audiences have with your business. We’re here to steer and amplify those experiences—making sure each touchpoint communicates your value, showcases a consistent brand identity, and builds a lasting customer relationship.

What we deliver

Your brand is the anchor and essence of your organization. It’s the feeling your brand inspires, the perceptions it shapes, and the actions it compels audiences to take. More than one element, it’s the combination of your logo, website, social media graphics, signage, letterhead, marketing materials and everything in between. At g[squared], we’ll make sure all these pieces fit together in a strategic, impactful, and cohesive way—to capture your identity and guide audiences to become your loyal brand ambassadors.

Whether you’re a new company that’s starting fresh or a business looking to breathe new life into an existing identity, we can help. Applying our passion for branding and decades of expertise, we’ll work to:

  • Define and communicate your Unique Business Proposition (UVP)
  • Captivate your target audiences
  • Increase your brand awareness
  • Build lasting relationships
  • Inspire credibility and trust
  • Reinforce your vision and values
  • Share your competitive benefits
  • Establish clarity and boost buy-in within your organization
  • Create a clear and consistent customer experience

Branding services

Here, we dive deep into our branding projects. We get to know the ins and outs of your business or organization—your story, values, heritage, and culture. We ask the important questions to understand your unique benefits, find out what makes you tick, and gauge what audiences truly think of your brand, including your current and prospective staff, clients, stakeholders, and everyone in between. Our goal is to connect the dots between who you are, where you want to go, and how we can help you reach (and exceed!) your goals.

Depending on your needs, timeline, budget, and overall objectives (which we’ll explore with you in detail), your custom brand strategy package may include:

  • Naming
  • Logo design
  • Tagline
  • Brand identity, including typography and brand standards
  • Brand story and messaging
  • Marketing and sales materials
  • Marketing campaigns
  • Brand launch
  • Brand management

Our portfolio

We’re proud of the work we do at g[squared]. Every member of our team is committed to refining processes and redefining what’s possible to deliver the best results for our clients. We never settle for ‘good enough,’ and the proof is in our work.

Check out some of our projects below. We think you’ll like what you see.