You have a product or service with the potential to make people’s lives better, but no one knows about it yet. How will you get the word out in a creative and memorable way—more importantly, how will you get people to want what you’re selling?
Advertising. It remains one of marketing’s most powerful tools for a reason. Whether your goal is to boost awareness, increase revenue or expand your client base, g[squared] creates effective advertising campaigns that leverage the value of your brand to communicate the value of your product or service to more people.
Where Strategy and Creativity Meet
Powerful advertising is the result of research, strategy and creativity. As a full-service marketing agency, g[squared] offers services for every stage of an advertising campaign, from the first spark of an idea to the final assessment of the campaign’s performance:
- Market research
- Media planning
- Concept development
- Development of advertising campaign creative
- Media placement and buying
- Campaign tracking
- Evaluation of performance metrics
Right People, Right Time, Right Message
It takes smart media placement to reach the right people with your message and maximize your return on investment. We use our expertise and knowledge of the ever-evolving media landscape to identify the channels best suited to your message and your target audience.
Although digital advertising and traditional advertising differ significantly, they both have their benefits. In our experience at g[squared], the most effective campaigns often incorporate a mix of both digital and traditional media:
- Public transit
- Direct mail
- and more…
Campaigns That Get Results
For the past 22 years, the g[squared] team has built successful advertising campaigns for local, national and international companies in a range of industries, as well as government and non-profit organizations.
Whatever the marketing challenge, large or small, our account managers, strategists, creative team and digital specialists will work with you to deliver an impactful campaign.
We’re proud of the work we do at g[squared]. Every member of our team is committed to continually refining processes and redefining what’s possible to deliver the best results for our clients. We never settle for ‘good enough’, and the proof is in our work.
Check out some of our projects. We think you’ll like what you see.
g[squared] has helped us launch over 20 unique communities. This is no small task as each community requires a logo, tagline, key messaging, street-level signage, marketing collateral and advertising materials for print, radio, outdoor, direct mail and digital. We also work with them on budgets, media plans and media buying. I would recommend Glori and her team at g[squared] without hesitation.Kirsten Warwick, Sales & Marketing Manager - Qualico Communities