When you have a visual identity that needs to be shown to the world, our designers will bring it boldly to life. When you have a story that needs to be told, our creative team will share it with texture, detail and heart. When you need to own the internet, our digital department will thoughtfully and methodically build your presence.
When you … We will … And achieve beyond your expectations!
As you look over the detailed list of our services, keep in mind you can hire us for a full strategic marketing plan or choose only the specific services you need a la carte.
If it sounds complicated, it’s just the opposite. We simplify your marketing confusion.
Strategic Planning: Research and Facilitation
A journey of a thousand miles begins with a single step, but before that first step is taken, our marketing strategists will thoroughly map out your plan. Through comprehensive research and a market assessment, we determine where you are and where you need to be. Then we formulate an effective plan to get you there.
Communications: Internal and External
In today’s frenetic environment, people are bombarded with nonstop distractions and interruptions. To be heard, your message must be clear, powerful and have the ability to resonate with its intended audience. That philosophy influences everything we do, from content marketing to copywriting. It’s also critical in stakeholder engagement whether dealing with directors, employees, owners, unions, boards, suppliers, government or the community at large.
Creative and Brand Development
Whether we’re developing a nationwide brand or working on a single ad campaign, our graphic design and creative writing teams ensure everything we do is strategic, effective and memorable. Dynamic, compelling words and a powerful visual signature are woven seamlessly through all the marketing, advertising and business materials we create for our clients.
Our digital specialists navigate the fluid and ever evolving online world and help you establish a distinct presence through the creation of a website, blog, newsletter or ad campaign, incorporating every aspect of your digital world. We will engage your customers and convert them to ambassadors as we develop and manage your social media. We will also provide you with essential, thoughtful and effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
It’s one of marketing’s most powerful tools and our team ensures it is done effectively and efficiently. From the critical work of media planning and buying, to the final market evaluation and execution of creative material, we work with you to deliver an impactful campaign.
Public Relations and Crisis Management
Managing the message is critical, both in day to day public relations and during an unexpected crisis. Our skilled PR practitioners know how to react quickly and anticipate potential trouble spots before they happen. When a full blown crisis strikes, we are there to guide you through it. And when trending topics and news stories could benefit from the expertise of your company or organization, we pitch your experts and stories to respected news outlets and deliver valuable earned media.
Relationship Management – We build long-term relationships in which trust, honesty and humour are fundamental building blocks. These key relationships with influential people allow us to react quickly and deal proactively with critical situations and emerging issues. We help our clients define and establish strategic relations that are beneficial to them in both the short and long term.
Public Positioning – The optimal solution for any client is one that is mutually beneficial to all parties involved. One of our strengths is finding or establishing a public position that clearly defines the client’s role or philosophy for the maximum benefit in any situation, be it in a moment of crisis or long-term strategic opportunity.
Strategic Alignment – Today, with the pervasiveness of internet and social media, things happen at the speed of thought. In a developing situation, it’s important to not only be aware of emerging trends and opportunities, but to understand how you can improve your own position through strategic alignment. We excel at finding and coordinating alignment opportunities for a client with like-minded organizations, either within or outside the client’s sphere of influence.
Government Awareness – Every week, we invest considerable time and effort monitoring, analyzing and staying abreast of developments in all three levels of government. We achieve this by meticulously reading government strategic plans and committee minutes or tracking the myriad conversations with politicians, community leaders and influencers. Through this diligence, we are able to find revenue streams, developing partnerships and new opportunities that we are able to share with our clients.
With the current ease of delivery and insatiable consumer demand, video is a valuable communications currency. And it has to be done right. Our team will find your story and bring it to life through a creative script and storyboard. Our professional videographers will turn the storyboard into reality, then it will be refined, polished and delivered by our editing and production team.