Primary Goals & Objectives
Young Professionals Organization (YPO) is a global association for chief executives to engage, learn and grow. Members draw on the knowledge and mentorship of innovative and influential business leaders to inspire business, personal, family and community impact.
Each year, YPO’s Board has the challenge of creating a relevant slate of learning opportunities and networking events to educate and motivate these young leaders. For its 2017-18 campaign, YPO Alberta chose the theme “Live To Inspire”. Once the theme was selected, the g[squared] team brought it to life.
On the visual side, our design team created a customized wordmark and symbol. The bars of differing weights and colours represented individuals who, when they come together, create an inspirational spark.