Primary Goals & Objectives
When CenturyVallen first approached g[squared], the company had a relatively significant market share. However, its brand lacked focus and consistency and didn’t reflect CenturyVallen’s desire to become the go-to company for industrial and safety products and services.
Working in close collaboration with CenturyVallen, g[squared] developed a strategic marketing plan to help the company achieve its goal of becoming a market leader.
Our rebranding work started with a simplification of the company name. CenturyVallen became simply Vallen to create a single, unified and memorable brand identity. From there we developed a tagline that communicated the overall benefits of Vallen’s products and services and better reflected its brand promise: “Working Smart Starts Here.”