Here, your mission becomes our mission, too.

28+ years of nonprofit experience

Since 1996, we’ve helped nonprofits become sustainable through organizational strategy, communications and marketing. The world is changing and during these turbulent times, it’s now more important than ever to get strategic about your future and diversify your funding sources.

Some of our nonprofit clients

We've helped raise over $200M for our clients by building sustainability models, marketing strategies and communications plans.

Common problems we solve:

  1. Do you have a strategic plan to guide you through these challenging economic times and the new landscape?
  2. Do you have a solid sustainability model?
  3. Do potential donors know who you are, what you do and can they find you?
  4. How are you thanking your donors? Do they know their impact and what you’ve accomplished?
  5. Do you have the right leadership and board to guide the future of the organization?
  6. How do you stand out among your competition?
  7. Do you effectively track KPI’s and have a system in place to track donors, volunteers, programs etc.?
  8. Have you mitigated your risk in areas like HR, legal, insurance?
  9. Do you have a communications plan that guides how you engage with donors, volunteers, etc.?
  10. Do you have a strong digital presence and a plan for the future?
g[squared] demonstrated great flexibility and adaptability, skillfully adjusting their approach to meet our specific needs effectively. We sincerely appreciate their dedication and are definitely open to working with them again in the future.
Alberta Association of Immigrant Serving Agencies

Nonprofit services

With a genuine hunger to create much-needed societal change, we contribute at every organizational level. When you work with us, your mission becomes ours, too.