Primary Goals & Objectives
Waiward was proud of its excellent safety record and believed they were operating under a comprehensive set of guidelines. However, after a near-fatal accident in 2012, Waiward realized more was needed. The company developed a safety competency tracking software and was determined to completely overhaul industry standard operations.
We developed a simple but effective tagline which summarized the core brand concept – “A better method of operation”. The name MODOS was adapted from Modus, Latin for ‘mode’. The OS adjustment at the end of the name references the new Operating System that MODOS was introducing. When designing the logo, we based the image around a hexagon, an exceptionally strong and balanced structure. The components of the logo are an M for MODOS, an open book as a tribute to learning and an arrowhead signifying the release of knowledge.