The Little Warriors Be Brave Ranch by Ray LaBonte and Family is a long-term trauma-informed treatment centre focused solely on helping children who have been sexually abused, as well as their families.
Primary Goals & Objectives
- Increase awareness of Little Warriors and the Be Brave Ranch to encourage donations.
- Purchase, renovate and operate a facility and programs using financial and in-kind donations.
Primary Challenges
- The cost to purchase the facility would be high, and without government funding, the organization was dependent on public donations.
- Operating funds would have to be raised annually.
- Potential donors had to be engaged and compelled to give in a competitive non-profit environment.
Primary Strategies
The need for donations was urgent, and the credibility of Little Warriors in the region was a great starting point to get the word out about the Be Brave Ranch. g[squared] developed a comprehensive marketing plan with strategies to highlight the program, recruit new donors and retain annual donors.
Our tactics included:
- Creating annual advertising campaigns to raise awareness and funds.
- Hosting a variety of events for the public to donate their time, products and services to help renovate the Be Brave Ranch.
- Developing an annual signature fundraising event – The Be Brave Luncheon.
Primary Results
- The Little Warriors Be Brave Ranch has received an abundance of financial, public and media support.
- Donations have exceeded $13.6 million, providing the necessary funds to purchase, renovate and sustain the operation of the Ranch since it opened in 2014.
- A program to assist children aged 8-12 years old was developed and successfully passed clinical trials.
- Since the Ranch opened, an average of 100 children a year have been treated.
- A new program to assist 13–16-year-old girls is being developed.
- Public support and awareness continues to grow.
