Latium Fleet & Asset Management is an Edmonton-based business that provides fleet and asset solutions in Canada and the United States.
Primary Goals & Objectives
- Attract new customers so they could grow their business to additional geographical regions in Canada and the United States.
- Build their online presence to reach more potential customers.
- The company was small in size, making it a challenge to compete with larger companies.
- Their lack of traditional and online marketing tools limited the public from knowing their full scope of services.
Although Latium had been in business for 17 years, they needed a marketing plan that included specific tools to reflect their brand. We developed a plan that outlined these elements and also included strategies to:
- Better represent Latium both internally and externally with a new brand, logo and tagline—Along the way.
- Increase their presence in areas such as Grande Prairie, Saskatchewan and eventually, the US, with an enhanced website, online articles and blog, and search engine optimized techniques to enable users to find the site more easily.
The strategies provided proved to be beneficial, allowing:
- Enhanced online presence, with a user-friendly website that boosted awareness to customers in target markets.
- A consistent brand image that helped establish Latium as a credible service provider.