Primary Goals & Objectives

Despite having three decades of experience providing residential and commercial roofing and exteriors in Edmonton, family-owned Jayson Global still had to overcome the public perception that roofing companies all offer essentially the same service and quality.

In a market where most consumers are simply seeking the lowest price, Jayson Global wanted to position itself as the best overall value option, based on its 35+ years of experience and the quality of its work.

Jayson Global hired g[squared] to help it communicate that message and ultimately help the company attract more clients.

We developed internal and external marketing strategies and materials that focused on Jayson Global’s various residential and commercial services and products and deep local roots. We also crafted messaging that highlighted the company’s charitable initiatives in the community, such as its Roofs of Hope program.

We updated the company’s website, re-skinning it to create a cleaner, more modern look and feel. We also optimized and reorganized content to improve the user experience.

These various elements and more came together to create a cohesive brand identity for Jayson Global that conveys quality, experience and overall value.


  • Advertising campaigns
  • Website re-skinning
  • Social media
  • Corporate folder and brochure
  • Sell sheets
  • Proposal template
  • Assorted signage
  • Promotional items
  • Door hanger
  • Roofs of Hope logo