Primary Goals & Objectives
The Good Samaritan Society (GSS) is one of the pioneers of its industry, with extensive knowledge and experience in not-for-profit health and community care services.
The biggest challenge the GSS faced was a general lack of awareness among the public. This was impeding it from reaching its primary goals: to increase its market share and client referral rate.
g[squared] was hired to develop a strong brand identity for GSS and a strategic marketing plan to raise public awareness of the new brand and differentiate the GSS from its competitors. Our plan encompassed creative and brand strategies, internal and external communications strategies, fund development strategies, and advertising and capital campaigns.
We developed a new logo, tagline and imagery that were integrated into all materials. We crafted clear messaging that focused on the strengths and benefits of the GSS and evoked an emotional response from target audiences.