Executrade is a leading recruitment and employment agency, with offices in Edmonton, Calgary and Vancouver.

Primary Goals & Objectives

  • Create a strong brand that reflects the company’s values, culture and personality.
  • Achieve recognition through Edmonton and Calgary markets within 24 months.

Primary Challenges

  • Their current brand did not reflect the company whatsoever.
  • There was very little brand recognition in the Calgary market.

Primary Strategies

g[squared] devised a strategic marketing plan that would best achieve Executrade’s goals and overcome their challenges. The plans key objectives were to:

  • Develop a new tagline—Your recruitment specialists—that reflected who the company is.
  • Create a new logo that is immediately recognizable, and a new website that is easier to find and navigate through.

Primary Results

The results from the implemented strategic marketing plan we provided were incredible, and included:

  • Brand awareness increased so quickly, the company opened a third office in Vancouver.
  • Calgary revenue increased by 41% in its first year, and an additional 21% in its second year.