Executrade is a leading recruitment and employment agency, with offices in Edmonton, Calgary and Vancouver.
Primary Goals & Objectives
- Create a strong brand that reflects the company’s values, culture and personality.
- Achieve recognition through Edmonton and Calgary markets within 24 months.
- Their current brand did not reflect the company whatsoever.
- There was very little brand recognition in the Calgary market.
g[squared] devised a strategic marketing plan that would best achieve Executrade’s goals and overcome their challenges. The plans key objectives were to:
- Develop a new tagline—Your recruitment specialists—that reflected who the company is.
- Create a new logo that is immediately recognizable, and a new website that is easier to find and navigate through.
The results from the implemented strategic marketing plan we provided were incredible, and included:
- Brand awareness increased so quickly, the company opened a third office in Vancouver.
- Calgary revenue increased by 41% in its first year, and an additional 21% in its second year.