Executrade

Primary Goals & Objectives

• Create a strong brand that reflects the company’s values, culture and personality.
• Achieve recognition through Edmonton and Calgary markets within 24 months.

Primary Challenges

• Their current brand did not reflect the company whatsoever.
• There was very little brand recognition in the Calgary market.

Primary Strategies

g[squared] devised a strategic marketing plan that would best achieve Executrade’s goals and overcome their challenges. The plans key objectives were to:

• Develop a new tagline—Your recruitment specialists—that reflected who the company is.
• Create a new logo that is immediately recognizable, and a new website that is easier to find and navigate through.

Primary Results

The results from the implemented strategic marketing plan we provided were incredible, and included:

• Brand awareness increased so quickly, the company opened a third office in Vancouver.
• Calgary revenue increased by 41% in its first year, and an additional 21% in its second year.