Primary Goals & Objectives

Entuitive is an engineering consulting firm that has experienced significant growth in a brief period. Founded in Toronto in 2011, it is now home to approximately 200 employees in offices across North America and the U.K.

Offering services in a variety of sectors and markets, Entuitive needed long-term strategies to support its marketing and business development activities. However, the firm’s rapid expansion had made it difficult for its in-house marketing team to move beyond tactics and focus on strategy. Entuitive’s leadership hired g[squared] to conduct an audit of its marketing and business development department.

Following extensive interviews with Entuitive staff, g[squared] delivered a report with recommended changes to maximize the effectiveness of marketing and business development activities. Entuitive implemented g[squared]’s recommendations, and then hired us to develop the firm’s marketing strategy.

Working with Entuitive’s leadership and staff, g[squared] conducted discovery sessions and interviews with key employees and principals to learn all about the company. Our research also included an audit of Entuitive’s current brand, a survey of its clients and an analysis of its competitors.

We then delivered a comprehensive strategic marketing plan that included branding and creative strategy, marketing goals and objectives, corporate key messages, brand story and a framework for market entry plans. We also developed mock-ups of creative materials and of an updated corporate website for the client.


  • Business Development and Marketing Department audit
  • Change management plan
  • Strategic marketing plan
  • 2017 Holiday card
  • Print advertisement