Primary Goals & Objectives

DAAM Galvanizing wanted to grow its business, attract new clients and be seen as the leader in its industry in Western Canada. To support those goals, it needed a modern, bold and recognizable brand. The company would also need to upgrade its sales and marketing materials, website and initiatives, as well as educate its audience on DAAM’s expertise and capabilities.

The company hired g[squared] for its strategic marketing expertise. We developed a marketing plan that included short and long-term strategies and materials and updated the company’s mission, value statements, tagline and internal messaging. Our designers created a dynamic new logo, using a bold orange-a colour associated with workplace safety-to differentiate DAAM from the competition and present it as a forward-thinking company. In advertising and marketing materials, we used headlines that played on the word ‘DAAM’ to make the message more engaging and memorable.

To help DAAM expand its geographical reach into Southern Alberta and Eastern British Columbia, g[squared] updated the company’s website to make it more modern and user friendly. The main objective was to make the site easier for new and existing clients to navigate while also reinforcing DAAM’s image as an innovative company that cares about safety and quality.


  • Strategic marketing plan
  • Employee survey
  • Client survey
  • Identity development
  • Tagline development
  • Stationery package
  • Brand guidelines
  • Website
  • Tradeshow booth
  • Promotional items
  • Brochure
  • Retention Campaign
  • Interior/exterior/vehicle signage
  • Corporate folder
  • Quick reference materials
  • Print ads
  • Posters
  • Mission, vision, values display