Primary Goals & Objectives

DAAM Galvanizing wanted to become the leading provider of galvanizing services in Western Canada. They needed their brand to be visible and memorable. To help the company achieve these goals, g[squared] created a refreshed brand that positioned DAAM as forward thinking and dedicated to quality products and service. The final logo was dynamic and connected, using a familiar colour associated with safety on the worksite, positioned against a dark blue background. Along with the corporate identity, g[squared] also updated the mission, value statements, tagline and internal messaging. Playing off the name on their signage, we established headlines that engaged the target audience in a memorable way, and demonstrated the accessibility and personality of the company.

To help DAAM expand its geological reach into Southern Alberta and Eastern British Columbia, g[squared] updated the company’s website to make it more modern and user friendly. The main objective was to make the site easier for new and existing clients to navigate while also reinforcing DAAM’s image as an innovative company that cares about safety and quality.


  • Identity development
  • Tagline development
  • Stationary package
  • Brand guidelines
  • Website
  • Tradeshow booth
  • Promotional items
  • Brochure
  • Retention Campaign
  • Signage
  • Corporate folder
  • Quick reference materials
  • Print ads
  • Posters