Primary Goals & Objectives

Forty-two years since it was born in the basement of Bonnie Doon Baptist Church, Cornerstone Counselling has developed a strong brand based on awareness, understanding, trust and value. They are able to provide subsidized counselling to clients who otherwise wouldn’t be able to afford it, and needed g[squared]’s help to generate more funding so they could help more people.

We updated their visual identity with a new logo, created cohesive messaging that established a unified brand including a strong Case for Support that demonstrated their value to potential donors, the need for their services and the impact they have.

We created a fund development plan which they are executing this year to generate proceeds for their Compassion Fund.


  • Logo
  • Tagline
  • Key messages
  • Brand story
  • Brand guidelines
  • Business cards, letterhead, envelopes
  • Brochure template
  • Website design within their existing structure
  • Fund development plan
  • Case for Support
  • Digital advertising