Primary Goals & Objectives
Christopher Clayton Furniture offers a diversity in home decor typically found only in larger urban markets. The eclectic mix covers traditional, contemporary and everything in between. The g[squared] team was tasked with designing a new logo and building a website that would accurately reflect the company’s direction.
Our design team completed a refresh of the logo, simplifying the design to focus and build on the growing awareness of the company name. The previous logo included design elements that reflected only a single facet of their business. Using an elegant wordmark comprised of both serif and san-serif typography allowed us to more appropriately communicate traditional and contemporary themes in a sophisticated yet understated way.
The primary intent of the website was to clearly communicate the unique variety of decor options available to the customer, in a way that was welcoming, informative and engaging.