Primary Goals & Objectives

Years before Colleen and Kevin Anderson opened Capital City Audiology, they owned Anderson Hearing and had hired g[squared] to execute their rebranding campaign and the creation of a new website. After selling that business and taking a year off, they approached g[squared] to help launch their new business, website and social media.

The Andersons had begun preliminary work on a logo but weren’t happy with the direction. Our designers refined the client’s idea into a bold and striking finished concept, featuring the stylized “C” that is also a symbolic ear appreciating a wide spectrum of sounds. With the logo approved, we designed a series of print and digital ads and all the operating essentials: website, Facebook page, exterior and interior signage, display material, business cards, prescription pads and multiple forms required in the daily execution of their business.

When Capital City Audiology opened its second location, g[squared] was brought in to create print and digital ads to introduce the south Edmonton office.

The clients were so satisfied with the work done by our design, digital and communications specialists, and the positive results that were achieved, that we were hired to create the brand identity and supporting material for the launch of a new venture in Camrose and Stony Plain: Clarico Hearing.


  • Logo
  • Website
  • Corporate identity
  • Business forms and stationery
  • Signage
  • Print advertising
  • Digital advertising