Primary Goals & Objectives
Years before Colleen and Kevin Anderson opened Capital City Audiology, they owned Anderson Hearing and had hired g[squared] to execute their rebranding campaign and the creation of a new website. After selling that business and taking a year off, they approached g[squared] to help launch their new business, website and social media.
The Andersons had begun preliminary work on a logo but weren’t happy with the direction. Our designers refined the client’s idea into a bold and striking finished concept, featuring the stylized “C” that is also a symbolic ear appreciating a wide spectrum of sounds. With the logo approved, we designed a series of print and digital ads and all the operating essentials: website, Facebook page, exterior and interior signage, display material, business cards, prescription pads and multiple forms required in the daily execution of their business.