Primary Goals & Objectives
When Braden Equities transitioned from father to son, the company felt it needed a brand update to reflect the evolution. As requested, g[squared] updated Braden’s existing logo. We also created a totally new logo – showcased as a stylized B made up of three triangle shapes that reflected the company’s three core pillars of service. The triangles are in three shades of green, which is traditionally the colour of commerce. The darkest green builds the foundation – the top level of green is almost a yellow, indicating a bright future ahead. The company made the decision to boldly step into the future and chose the new look.