Primary Goals & Objectives

Boreal is a company that develops laser-based gas detection solutions and competes in a competitive global industry. When they promote their products and services around the globe, they require a brand that matches their innovative, cutting edge technology. To develop Boreal’s current brand, g[squared] started by incorporating the Aurora Borealis colour palette which provided a variety of visual options while logically tying in the colour spectrum associated with light and laser. A light-wave accent over a solid modern font creates a logo that reinforces the laser component while positioning Boreal as a business that is serious about competing and winning on a global stage. To further reinforce these messages, g[squared] developed a tag line that speaks to the precision and remote capabilities of Boreal’s service.

Along with the image and print material, we were asked to provide Boreal with a website that was both professional and easily updated. We created a site that was nimble and flexible, and populated it with specially designed icons that make for an efficient and enjoyable user experience.


  • Identity development
  • Tagline
  • Tradeshow booth
  • Brochure
  • Stationary package
  • Brand guidelines
  • Vehicle decals
  • Product graphics
  • Pull-up banners
  • Website