Primary Goals & Objectives
The law firm of Blakely + Dushenski realized its brand no longer matched the company’s vision or its position in the market. The firm, which had been built on a common sense approach, hired g[squared] to refine its identity and further reinforce its unique advantages. Our goal was to position Blakely + Dushenski as contemporary and forward thinking — a respectable, established law firm that offered its clients a reassuring balance of expertise and approachability.
First, we developed a new wordmark, replacing the ampersand used by most law firms with a bold plus sign, and then we began work on a new website. The essence of Blakely + Dushenski remained prominent throughout the site, particularly on the home page: “Providing common sense advice for complex legal matters.”