Primary Goals & Objectives

Art Custom Homes wanted a website that was both informative and engaging, while also being easy to use. The site needed to stand out from competitors’ sites, and reflect the company’s distinctive style, values and benefits to the home buyer.

Before we began crafting Art Custom Homes’ site, we researched other home builders and popular consumer sites to ensure that this site would have a unique look and user experience. It was important to not only look at industry and competitors but larger influencers.

With the site, we created an efficient and easy to use navigation system, allowing visitors to focus more on what they wanted to find rather than being bogged down by the process to find it. Subtle sophistication and ‘less is more’ drive the visual aesthetic. Prospective buyers are welcomed to the homepage with a large, experiential image. A rich and vibrant colour palette is utilized throughout, reflecting both quality and approachability. Subtle animated elements create a smooth and seamless transition.

To further differentiate Art Custom Homes, we included an intuitive property listing system that usesan interactive map to browse through available lots and quick possession homes in the exact geographic areas that buyers are interested in. A customized filtering system was created for the various developer model types, such as two-story, duplex, etc. Finally, to allow Art Custom Homes to react quickly to the rapidly changing home landscape, g[squared] developed a customized administrative interface allowing the client to update the content of their website on the fly.