Primary Goals & Objectives
Adeara, formerly known as Edmonton Dream Centre, is an accredited, residential, faith-based long-term addiction recovery facility for women and their children. The facility was recognized and supported by the faith community, but Adeara experienced large growth since it began operations out of a pink house on Boyle Street and wanted to utilize their capacity to reach more women and children in crisis, expand their services, and collaborate with community partners. Adeara hired g[squared] to develop strategies and tools to create more awareness in the community and reach out to a variety of target audiences to generate more support.
We developed a full marketing plan which included a new brand strategy, including a new name, Adeara, that reflected the core of who they are, a number of marketing tools as well as a fund development plan that outlined tactics to attract key donors, supporters and stakeholders.