Primary Goals & Objectives

Adeara, formerly known as Edmonton Dream Centre, is an accredited, residential, faith-based long-term addiction recovery facility for women and their children. The facility was recognized and supported by the faith community, but Adeara experienced large growth since it began operations out of a pink house on Boyle Street and wanted to utilize their capacity to reach more women and children in crisis, expand their services, and collaborate with community partners. Adeara hired g[squared] to develop strategies and tools to create more awareness in the community and reach out to a variety of target audiences to generate more support.

We developed a full marketing plan which included a new brand strategy, including a new name, Adeara, that reflected the core of who they are, a number of marketing tools as well as a fund development plan that outlined tactics to attract key donors, supporters and stakeholders.

Since the rebrand in 2017, Adeara was delighted to report that their 2018 and 2019 fundraising events surpassed previous years and they met/exceeded their fundraising goals.


  • Name
  • Tagline
  • Logo
  • Key messaging
  • Brand story
  • Brand guidelines
  • Fund development plan
  • Awareness campaign
  • Case for Support
  • Social media strategy
  • Corporate identity materials and marketing collateral
  • Communications plan
  • Public relations plan
  • Website design and development
  • New signature event collateral
  • Third party events package