With Alberta’s economy dictating the way we operate these days, focusing on how to properly market your brand might be the last thing you are thinking about. But despite the urgency for us to take cover from the economic storm, we still have business to do.… Read More

Imagine you’re the owner of a trendy downtown restaurant that caters to the vegan crowd. Your head chef creates mouth-watering dishes that attract a full house at every lunch and dinner service.… Read More

It’s that familiar time of year, when the air is crisp and cold, the holidays have come and gone, and you’re inspired to begin anew with a fresh, clean slate and whole host of goals and resolutions. You’re excited, passionate, reenergized.… Read More

With the yuletide season already beginning to fade, it’s out with the old and in with new—in this case, a new year. But before we start tossing the ol’ mistletoe and finalizing our resolution lists, let’s look back on the last 365 days … Read More

Ah, December. ‘Tis the season for unearthing those ugly Christmas sweaters, embracing overeating and subjecting your ears to Mariah’s “All I Want for Christmas is You” over… and over… and over again. But, ’tis also the season for giving … Read more

Hello business owners. Look at your advertising campaign. Now look at the Old Spice campaign. Now back at your campaign. Now back at Old Spice. Sadly, there’s only one person who’s the “Man Your Man Could Smell Like” who can show you how to “Smell like a Man, Man.”… Read More

In everyday life, what we consider worthy of “crisis” status can take on many forms. Maybe it’s having nothing to wear to a friend’s birthday party. Or being stuck in traffic the morning of an important meeting. Or — horror upon horrors — finding out your Starbucks latte was made with whole milk instead of skim. … Read More

How likely is it that you’d forget that McDonalds exists? What about Nike, Coca-Cola or Starbucks? Pretty improbable, right? These iconic brands are so alive, familiar and recognizable that they’ve forged relationships with consumers around the globe … Read more

Back in 2011, Facebook launched its ‘Timeline’, which brought with it a new feature called the cover photo — a large banner image splayed out across the top of each user’s profile … Read more