Would you say your summer has been busy? Here, at g[squared]’s headquarters, things have been exceptionally exciting. We’ve been soaking in the sunshine (with SPF, of course). We’ve been reveling in the city’s vibrant festivals and events. Some of us have travelled to new and exotic places (aka our frequent flyer, Gennelle Rottare). Others have retreated to the backcountry to unplug alongside the wildlife (looking at you, Terry Elkins). And, as you might have noticed, there’ve been some big developments in our office. Here’s a recap:

Glori and Gary Announce their Retirement

After 27 years of leading the charge, our founder, Glori Meldrum (a supreme go-getter, two sticks of dynamite, and full force of nature) has decided to retire. Under her leadership, Glori established and built g[squared] into one of the most accomplished communications and marketing firms in Alberta. She helped structure us into a well-oiled machine—one that’s backed by incredible talent (if we do say so ourselves), innate skill, and a reputation for excellence and client success. She’s done lots of heavy lifting over the course of her career, and we’re so excited for her to take this opportunity to sit back, relax, and focus on all the things that fill her cup.

Gary Meldrum (our Director of Digital Marketing extraordinaire) is also setting his sights on retirement; although, he’s still lending a hand and sharing his vision and expertise when needed. Everyone’s right-hand person, Gary is a true gem: a solid, hard-working, high-performing, and generally amazing person. We’re so happy for Gary, as he has a little extra time to concentrate on his music (yes, he’s an accomplished singer/songwriter, too), his family, and his fabulous culinary creations. Don’t forget to bring some of your cooking to the office, Gary!

Welcome to our President/CEO, Rudy Zacharias

Rudy Zacharias has come on board to lead the way as our new President and CEO. We can’t tell you how lucky we are to have him! Rudy brings over 20 years of interdisciplinary experience, a rich background in both the private and nonprofit sectors, and strong leadership in governance and strategic planning and execution. Above all, Rudy is kind, smart, and collaborative. He works with integrity and diplomacy, and he genuinely cares about every member of our team and every client we serve. To get to know a little more about Rudy, check out his bio. Or, better yet, give him a call or go for a cup of coffee. We know you’ll love him.

Two New (and Familiar) Shareholders Fortify our Team

Last, but certainly never least, Gennelle Rottare (the frequent flyer we mentioned earlier) and Terry Elkins (the backcountry explorer we also mentioned)—two of our long-standing staff—are now g[squared] shareholders. This means they’re joining the ranks of our leadership team and working harder than ever to guarantee client satisfaction and enhance our procedures, policies, and delivery. We’re so proud of this dynamic duo and thrilled about how this development will further our client experience.


Well, that’s our summer in a nutshell. We’ve been busy, but our primary focus (as it always was and always will be) is on delivering above and beyond all expectations, setting the bar, and raising it higher. We do it because we care—about you, your goals, and your success.

If you have any questions about these developments or would like to discuss your marketing and communication challenges and opportunities, please reach out. We’d love to chat.