You’ve heard all the tips and tricks for better SEO: Write compelling and concise title tags, optimize your images, optimize your page speed and pay close attention to the user-experience of your website—to name a few. But everyone knows the true secret to ideal SEO: A balanced and consistent regime of all these tips and tricks, plus Link Juice.
We know, it sounds absurd when you hear your digital strategist talk about “link building” and “link juice”, but we swear—it’s a real thing. Link building is actually the most important factor for ranking high on search engines like Google and is an essential component of any strategy for getting your brand in front of its ideal audience.