Do you want your brand to be perceived as warm and friendly? Or formal and structured? Do you want to inspire feelings of fun and connection? Or do you want to establish yourself… Read More

What New Year’s Resolutions are you making? CrossFit? Hiking the cloud forests in Costa Rica? Mastering the cello? Resisting the urge to scroll on Instagram… Read More

Have you had the pleasure of meeting Rudy, yet? We highly recommend it! He’s our new President and CEO—and what a leader he is! We briefly welcomed him in… Read More

Would you say your summer has been busy? Here, at g[squared]’s headquarters, things have been exceptionally exciting. We’ve been soaking in the sunshine… Read More

These days we aren’t just swimming in a sea of information; we’re drowning in a tsunami of content. Tidal waves of advertising messages rush and pour into every area of our lives… Read More

After more than a decade on the scene, Instagram has gone from a humble photo-sharing app (that introduced the world to filters) to one of the world’s most popular social media platforms… Read More

It started as a photo sharing app and has exploded to become one of the most influential forces in today’s digital world. We’re talking Instagram (aka. IG, Insta, the Gram). In October 2010 Instagram barrelled into our lives unlike any other app on the scene. Ever since, Instagram has radically redefined… Read More

Yesterday marked the first official day of summer, so you know what that means—dust off your hiking boots, pack the SPF and snacks—it’s time to take a hike!

The team at g[squared] are lovers of the great outdoors, so naturally, many of our summer plans… Read More

At g[squared] we’re lucky to call 124 Street home and not just because it is home to other creatives, artists and makers like ourselves. It’s also a vibrant hub for the surrounding community and one of Edmonton’s liveliest shopping districts. But the best part: 124 Street… Read More

Ten years ago, the Toronto Underground Cinema hosted the first organized celebration of Star Wars Day, and while this wasn’t the first time the words “May the 4th Be With You” were coined (you can thank Margaret Thatcher for that—seriously), it did spark the beginning … Read More