Ten years ago, the Toronto Underground Cinema hosted the first organized celebration of Star Wars Day, and while this wasn’t the first time the words “May the 4th Be With You” were coined (you can thank Margaret Thatcher for that—seriously), it did spark the beginning … Read More

Have you ever thought about what your brand colours say about you? For instance, do your brand colours spark confidence, or do they stir up feelings of unease? Does your audience see your brand through rose-coloured glasses, or are they seeing red flags?… Read More

Ask 10 people to explain what a brand is, and you’ll likely get 10 different answers. Is it a company’s logo, like Apple’s ubiquitous bitten apple? A particular product that everyone knows, like Starbucks’ Pumpkin Spice Latté? Or a slogan, like Nike’s “Just do it” … Read More

The excitement of heading out on a road trip with friends, the coziness of roasting marshmallows over a campfire and the comfort of climbing into a warm bed after spending the day exploring outdoors—these are just some of the experiences we associate with RV camping and travel … Read More

Ask 10 people to explain what a brand is, and you’ll likely get 10 different answers. Is it a company’s logo, like Apple’s ubiquitous bitten apple? A particular product that everyone knows, like Starbucks’ Pumpkin Spice Latté? Or a slogan, like Nike’s “Just do it” … Read More

Whether assembling finely crafted Swedish furniture or implementing brand elements for your company or client, it’s important to follow the instructions … Read More

“Since I was born, I dreamed of being a Budweiser Clydesdale. Only problem is, I was born a donkey.” If you watched the 2004 Super Bowl and remember anything other than Janet Jackson’s unfortunate wardrobe malfunction, you might know those lines from Budweiser’s “Clydesdale Donkey” ad … Read more

Every year a group of colour glitterati gathers in a secret location to determine the fate of the next season’s colour trends. Like the Illuminati, these colour specialists are shrouded in mystery, and only a chosen few have been given access to this process … Read more

For a marketing team, there’s nothing more exciting than launching a brand new product. In the conceptual stage of any marketing project there are thousands of directions a campaign can take, and we love defining and refining the best one for each situation…Read More

Before I resume this story, I would like to take a moment to thank my friends, coworkers, associates and even strangers, who have reached out to me in an unexpected outpouring of love. Your response to Part One was gratifying…Read More