“Since I was born, I dreamed of being a Budweiser Clydesdale. Only problem is, I was born a donkey.”
If you watched the 2004 Super Bowl and remember anything other than Janet Jackson’s unfortunate wardrobe malfunction, you might know those lines from Budweiser’s “Clydesdale Donkey” ad … Read more
Every year a group of colour glitterati gathers in a secret location to determine the fate of the next season’s colour trends. Like the Illuminati, these colour specialists are shrouded in mystery, and only a chosen few have been given access to this process … Read more
For a marketing team, there’s nothing more exciting than launching a brand new product. In the conceptual stage of any marketing project there are thousands of directions a campaign can take, and we love defining and refining the best one for each situation. … Read More
Mahatma Ghandi voiced a beautiful thought on leadership, “You must be the change you wish to see in the world.” The challenge for me, in the first decade of running a business, was that I didn’t wish to see any change, so I continued to lead from a place of fear.… Read More
At first glance it’s hard to imagine what Donald Trump, Air Asia and a big U.K. phone company have in common.
But if you work in PR and marketing, you can learn lots from these massive and very different PR disaster/success stories.
First impressions count – especially at work. We form subconscious (and conscious) conclusions about our new teammates within minutes. We base these decisions on many things, such as the openness of their face, the set of their jawline, their complexion, and even the tilt of the head. … Read More
If someone asked you what an account manager does, you’d probably say, “Manages accounts.” You wouldn’t be wrong, but account managers do a lot more than that. They’re the glue that holds everything (and one) together, ensuring clients get the work they want on time and on budget. … Read More