After more than a decade on the scene, Instagram has gone from a humble photo-sharing app (that introduced the world to filters) to one of the world’s most popular social media platforms… Read More

It started as a photo sharing app and has exploded to become one of the most influential forces in today’s digital world. We’re talking Instagram (aka. IG, Insta, the Gram). In October 2010 Instagram barrelled into our lives unlike any other app on the scene. Ever since, Instagram has radically redefined… Read More

Yesterday marked the first official day of summer, so you know what that means—dust off your hiking boots, pack the SPF and snacks—it’s time to take a hike!

The team at g[squared] are lovers of the great outdoors, so naturally, many of our summer plans… Read More

At g[squared] we’re lucky to call 124 Street home and not just because it is home to other creatives, artists and makers like ourselves. It’s also a vibrant hub for the surrounding community and one of Edmonton’s liveliest shopping districts. But the best part: 124 Street… Read More

Ten years ago, the Toronto Underground Cinema hosted the first organized celebration of Star Wars Day, and while this wasn’t the first time the words “May the 4th Be With You” were coined (you can thank Margaret Thatcher for that—seriously), it did spark the beginning … Read More

Have you ever thought about what your brand colours say about you? For instance, do your brand colours spark confidence, or do they stir up feelings of unease? Does your audience see your brand through rose-coloured glasses, or are they seeing red flags?… Read More

Ask 10 people to explain what a brand is, and you’ll likely get 10 different answers. Is it a company’s logo, like Apple’s ubiquitous bitten apple? A particular product that everyone knows, like Starbucks’ Pumpkin Spice Latté? Or a slogan, like Nike’s “Just do it” … Read More

The excitement of heading out on a road trip with friends, the coziness of roasting marshmallows over a campfire and the comfort of climbing into a warm bed after spending the day exploring outdoors—these are just some of the experiences we associate with RV camping and travel … Read More

Ask 10 people to explain what a brand is, and you’ll likely get 10 different answers. Is it a company’s logo, like Apple’s ubiquitous bitten apple? A particular product that everyone knows, like Starbucks’ Pumpkin Spice Latté? Or a slogan, like Nike’s “Just do it” … Read More

Whether assembling finely crafted Swedish furniture or implementing brand elements for your company or client, it’s important to follow the instructions … Read More