In her role at g[squared,] two of Paula’s greatest passions—people and promotion—merge. With 6 years of experience in marketing and partnerships, she brings unbridled energy and deep expertise to the team. A true collaborator, her love of teamwork and respect for building relationships was fostered throughout her youth spent as an avid athlete.

In university, she began carving her professional path forward by pursuing a Business degree at Grant MacEwan. Moving across the county, she completed her degree in Sport Business at Bishop’s University. Paula then moved on to Toronto, achieving her postgraduate degree in Events and Sport Marketing.

Paula’s career has spanned provinces and proficiencies, beginning with her role as the Marketing Assistant for the Toronto Raptors during the 2014 playoffs. When she moved back to Edmonton, Paula had the opportunity to foster teamwork and eliminate barriers for children and families during her tenure at KidSport Edmonton, a local charity. In 2018, Paula joined the EE Football Team franchise, managing a Grey Cup account portfolio and moving on to play a vital role in the team’s Corporate Partnership department.

When she’s not busy accelerating our clients’ success, Paula can be found diving into new experiences with her family and friends. From sports games and adventure travel to live theatre and local events, she’s always close to the action.