As Manager of Strategic Communication, Isabela brings a wealth of knowledge and expertise to our team. She joined g[squared] in 2017 after a decade in various marketing and communications roles at the University of Alberta.
Before beginning her career in communications, Isabela earned a master’s degree in Art History from UBC and a master’s degree in Journalism from the University of Western Ontario. She went on to serve as Senior Editor for a financial education website that was later sold to Forbes Media and teach professional writing and editing at MacEwan University. She joined the U of A as a Media Relations Associate in 2007, and her time at the university culminated in a three-year stint as Communications Manager for the Faculty of Education.
Isabela’s writing has also appeared in a variety of publications including the Edmonton Journal, London Free Press, Alberta Views, This Magazine and SEE Magazine. Today, she draws upon her years of experience to craft content and strategy for such g[squared] clients as WIN House, Little Warriors, Faber Inc. and Qualico Communities.
Aside from her affinity for effective writing and good grammar, Isabela is best known for her love of dogs, music trivia and RuPaul’s Drag Race.