Even before he could read or write, Daryl was telling stories, and by the time he was 12, he had written his first book. He graduated with an Advertising and Public Relations diploma from MacEwan before sharing stories for thousands of clients as a copywriter for 630 CHED. There, he served as creative director for 25 years before becoming the director of client services and manager of digital media. Working for decades under tight timeframes and with multiple accounts, Daryl learned the art of being ‘creative on demand’.
During his time with CHED, Daryl worked with hundreds of Edmonton’s prominent businesses and, for the past year at g[squared], he has utilized his 40 years of experience crafting compelling copy and content for Qualico Communities, The Christenson Group of Companies, Faber, The Organic Box and Little Warriors.
Daryl served as Chairman of 630 CHED Santas Anonymous, from 1984 until 2012, and still heads the Communications and Fundraising Committee. He also worked with the Christmas Bureau of Edmonton and The Jerry Forbes Centre for Community Spirit. As Program Director for CHED, he helped coordinate the first Edmonton radiothon for the Stollery Children’s Hospital Foundation. Daryl was recognized for his public service work with the 1993 Fellowship Award from the Ad Club of Edmonton.
When he’s not at work, Daryl travels the province giving presentations on social media or shamelessly plugging his current novel (The Ghosts of Sundown – available on Amazon).