Before humanity learned to put words on a page, there were storytellers. They were the ones chosen to keep knowledge and tradition alive through generations — the leaders, the teachers, the healers.

Today, engaging people through story continues to be an effective tool to solve communication problems.


We live in a hyper-connected world, at a time when communication has never been more vital or more challenging. To get your message heard, it must be clear, compelling and targeted. And, from logo design to advertisements, every point of contact between you and your stakeholders has the power to communicate something about your brand — which means every time you communicate, you’re marketing.

And at g[squared], that’s what we do best.

We’re an Edmonton marketing company with over 200 years of combined experience. Our team of storytellers and problem solvers excels at delivering the right message in the right way at the right time.

We’re very proud of what we do here at g[squared]. Our team of account managers, strategists, writers, designers and webmasters are all passionate about delivering dynamic, compelling work to our clients.

Every morning, we leave our egos in the parking lot so we can speak freely and frankly about direction and style, all with the objective of providing the best end result to our valued partners. Here are just a few examples of the work we’ve done recently.

During an average day, our creative energy is focused on producing magic for our valued partners and clients. But every once in a while, we take the time to share some of the insight we’ve gleaned from our many years of experience and offer a behind the scenes glimpse of life at g[squared]. From leadership to creativity, from the latest trends in marketing to the merits of social media, from musings on modern life to critical office research like, “How many cups of coffee equals ‘too many’?” — this is our blog.

Before I resume this story, I would like to take a moment to thank my friends, coworkers, associates and even strangers, who have reached out to me in an unexpected outpouring of love. Your response to Part One was gratifying … Read more